Japanese Hot Pot Promotion

Japanese Hot Pot Promotion

Developed a cross-platform visual campaign connecting in-store and digital channels to drive sales.

Focus

Adapting campaign assets for both physical stores and digital platforms to maintain a consistent brand message and reach a wider audience.

The project included

In-Store Video: Produced a recipe video for digital signage to encourage purchases at the store.

Social Media Video: Created Reels for Instagram and Facebook to drive traffic to Instacart Collection Pages.
Link >> instagram post

E-commerce Integration: Connected online content directly to e-commerce, making the featured collection easily shoppable.
Link >> instagram post

Recipe Cards: Designed 1/4 letter-sized recipe cards for customers to take home.