Seasonal Items PR Assets

Seasonal Items PR Assets

Executed the graphic design for a comprehensive suite of in-store promotional assets, with a primary focus on maximizing visual impact and shelf-presence in a high-traffic retail environment. To ensure effectiveness across all locations, I developed a versatile range of sizes to fit diverse store layouts.

Focus

Prioritizing “Stop-Power”—using bold typography, vibrant colors, and strategic layouts to ensure the promotion stands out in a crowded retail space and successfully drives customer engagement.

The project included

In-Store Boards: Designed bold, eye-catching storefront headers and department signage specifically engineered to grab customer attention from a distance.

Multi-Size Asset Toolkit: Provided a full range of specifications for every design, allowing store managers to select the most impactful size for their specific floor plan to maintain a dominant brand presence.